Marketing is a 1+2-year twining course. This course aims to equip students with core skills in market analysis, brand promotion, digital marketing, and more. By combining theory with practical experience, the program prepares students to become professionals with modern marketing capabilities, ready to adapt to the rapidly evolving market environment.
Malaysia (1st year)
- Fundamentals of E-Commerce
- Fundamentals of Economics
- Fundamentals of Retail
- Fundamentals of Artificial Intelligence
- Fundamentals of Innovation and Entrepreneurship
- Principles of Management
- Human Resources Administration
- Marketing and Sales Operations
- Account Processing
- Consumer Service Management
- Communication and Expression
- Business Etiquette
- Business Intelligence Technology and Application
- Python and Its Applications
- Computer Application Skills
- Chinese
- English
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1st Sem |
2nd Sem |
3rd Sem |
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Fees
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RM 6,300 |
RM 6,300 |
RM 6,300 |
